THE IMPACT OF PLANT MAINTENANCE ON QUALITY PRODUCTIVITY IN NIGERIAN BREWERIES, ENUGU
This project is aimed at the design and implementation of software package for use in research of marketing department. Research information system of 7-up bottling company Aba. This is intended to store all relevant information about the sales summary report and to be able to know the exact amount of goods in stock. It would also render a wide knowledge not restricted only on sales and stocks control; it organized and most of the problem they have encountered using the manual system. This would provide a computer facility to eradicate the problem identified. Finally, based on the results of the analysis, the project came up with recommendations that would facilitate and improve up the marketing.
TABLE OF CONTENTS
Title page - - - - - - - - - - i
Approval - - - - - - - - - - ii
Dedication - - - - - - - - - - iii
Acknowledgement - - - - - - - - - iv
Abstract - - - - - - - - - - v
CHAPTER ONE: INTRODUCTION
1. Theoretical Background
2. Statement of the Problem
3. Aim and Objectives of the Study
4. Significance of the Study
5. Scope of the Study
6. Organization of the Study
7. Definition of Terms
CHAPTER TWO: LITERATURE REVIEW
2.1 Literature Review
2.2 Marketing Information System
1. The Needs for Marketing Information
2. Concept of Marketing Information System
2.5 Component of Marketing Information System
CHAPTER THREE: SYSTEM ANALYSIS AND DESIGN
3.1 Research Methodology
3.2 System Analysis
3.3 System Design
3.3.1 Input Layout
3.3.2 Program Flowchart
3.3.3 Output Format
CHAPTER FOUR: SYSTEM IMPLEMENTATION AND DOCUMENTATION
4.1 System Design Diagram
4.2 Choice of Programming Language
4.3 Programming Environment
4.4 System Implementation
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
“Goal achievement” is the watch word of every business organization tries to amend economics resources whatever maybe it’s views and philosophies and which ever route these goals are to be achieved. Given a set of resources, organization try to maximize profitability. The philosophy applies to all spheres of the economy, particularly marketing organization. In order to achieve laid down goals, modern techniques in business demand that planned and defined system, and tools be formulated and adopted to meet the requirement organization required. One of such fundamental tools is marketing research, marketing research can be defined as a formal systematic collection recording, analyzing and reporting of data aimed at solving a given problem or identifying an opportunity. Marketing research also concerns itself with coordinating responsibilities, comparing actual sales volume with the forecasting sales volume as asking upon result to achieve maximum profit.
The universal application of marketing research data by various marketing organization and their fields of human endeavour cannot be over emphases. 7-up bottling company not therefore an exception of this direction. In Nigeria context, we operate servers market economy which is a situation where whatever severs of different products brought in the market must be sold. Companies in Lagos state in particular and in Nigeria in general pay deaf ears to marketing research from the fact that the country is experiencing production crisis, which has pastured into crisis of supply, and which has made it impossible for our manufacturing firms to cope with the supply of a wide consumer goods to it various companies that exist in our distribute system.
2. Theoretical Background
Marketing research acts as a guide to business executives by controlling their scope of marketing concept negligence. It directs management to a realistic approach to its goals and objectives. The tools also harness the functions and efforts of different department of the company and ensure effective con-ordination of total marketing efforts in an organization. By this derivation form laid down standard can be detected and corrected at the early state. Marketing research as a management tools contributes to improve managerial efficiency and also to what extent this tool is to increase profitability. Then marketing information system (MIS) is an organized way of continually gathering and analyzing data to provide marketing manager with formation they need to make decision.
2. Statement of the Problem
The problem face by 7-up bottling company Aba is lack of market report on sales and on the stock. And also lack of facilities to analyze, recording and reporting of data aimed at solving a given problem or identify an opportunity in the company. The main problem of the 7-up bottling faced was inability of the manual system to maximize company’s opportunity and profits.
2. Aim and Objectives of the Study
Objectives of the study are as follows:
i) To create an understanding of the different roles managers play and how marketing information system can support them in those roles.
ii) To appreciate the different types and levels of marketing decision making.
iii) To clearly distinguish between marketing research and marketing intelligence.
iv) To keep, recording and reporting of informations aimed at solving a given task.
v) To gather sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
2. Significance of the Study
1. It would help managers to forecast changes in product demand, increase selling productivity and exercise control over sales and distribution expenses.
2. The newly design system would interact with the marketing managers or rather information users to assess information needs.
3. It would helps managers to analyze information to put in the right from making marketing decisions and managing customer relationship.
4. The MIS distributes the marketing information and helps managers use it in their decision making.
5. The design of the system would provide jobs for system analyst and programmers contacted to build the system for companies.
6. Finally, research project would serve as reference material to other scholars interested to further research on this topic.
2. Scope of the Study
This research project is restricted to the “implementation of marketing information system” using 7up bottling company Aba as a case study. Data used for the study were gathered from this source.
2. Organization of the Study
The research project has been arranged in the following order;
Chapter one contains introduction, theoretical background of study, statement of the problem, aim and objectives of the study, significance of the study, scope of the study, organization of the research and definition of terms. Chapter two contains introduction and literature review. Chapter three contains introduction, research methodology, system analysis and system design. Chapter four is the system implementation and documentation which gives the direction of system and analysis of modules. Chapter five contains summary, conclusion and useful recommendation(s) of study.
2. Definition of Terms
Market Research: Is a formal systematic collection recording, analyzing and reporting of data aimed at solving problem.
Marketing Intelligence: Is a set of procedures and data sources used by marketing managers to gift information from the environment that they can sue in their decision making.
Marketing Models: It interpreting information in order to give direction to decision
Market: Is a regular gathering of people for purchase and sale of provisions, livestock, and other commodities.
The Concept of Quality Production
Quality production implies conforming to the required standard of production. This concept is customer focus. This is so because quality productions are targeted at satisfying customer. Quality in this regard is based on standard set through sales feedback of consumers desire (Donald, 2003).
Good manufacturing lead to positive business outcomes and positive business outcomes are always associated with effective manufacturing which focuses on customer satisfaction. Greater manufacturing capabilities in terms of quality production contribute to high level of managerial success. The rational behind this preposition is that executive in firms with high level of manufacturing capabilities in terms of quality production have more options to play with in meeting their overall business goals and objectives. All things being equal, excellent production improves the odd of being managerially successful, which in firm improves the odd of having good economic outcomes (Donald, 2003).
Quality production is the main driver creating value, goals and system to satisfy customer expectations and improve of an organizations performance (Ahire etal,2006). A customer focus keeps the business aware of change taking place in its environment and provides the knowledge needed to change the product. Likewise, bench making is another process in which an organization continuously compares and measure it self against business leaders anywhere in the world to gain information and provide a guideline for rational performance goal (Boone and nikin,2005). As of late, it has been widely accepted that the most valuable resources of within an organization is human resources. As such should be continuously trained and given adequate training and education on prescriptions, method and the concept of quality production, which usually include total quality production management derived from total quality management as well as setting a goal of zero defects which gives much emphasis to costumer focus production aimed at achieving customer satisfaction which enhances customer retention by preventing customer defections (Richman, 2004).
The Fundamental Requirement of Plant and Equipment Maintenance
According to Paula (2006) coordination should be a cooperative attitude between production and maintenance. This is best achieve by a meeting between the maintenance manager and production management, including the foreman level , so what will be done to prevent failures, how this will be accomplished, and what production should expect to gain in uptime may all be explained. The cooperation of the individual machine operators is of prime importance. They are on the support and most able to detect unusual event that may indicate equipment malfunctions. Once an attitude of general cooperation is established coordination should be refined to monthly weekly, daily and possible even hourly schedules. Major shutdowns and holydays should be carefully planned so that any work that required “cold” shutdown can be done during those periods technician will find that they most do this kind of work on weekends and holydays, when other persons are on vacation..