THE ROLE OF MARKETING COMMUNICATION INEFFECTIVE OF MALT DRINKS IN ABA METROPOLIS


THE ROLE OF MARKETING COMMUNICATION INEFFECTIVE OF MALT DRINKS IN ABA METROPOLIS

ABSTRACT

          Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world.  This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt.  The researcher made on indepth study of the various marketing communication tools.  The study also considered the various media through which sales messages get to potential and prospective consumers, and the impact of there messages against the background of competitive product brands.

          To accomplish the purpose of this research, related literature on the subject were viewed.  The researcher made use of both primary and secondary data.

          The analysis of our data revealed that consumers and aware of the presence of Hi Malt in the market.  Semantic barriers, choice of media and appeal to the wrong target market reduce the impact of marketing communication activities.  It was also reverted that Hi malt  as an indigenous malt drinks in Nigeria does not enjoy an impressive marketing share of the malt drink market.  Furthermore, the findings revealed that the image of consolidated breweries plc is a major influencing factor in the sale of Hi-malt.

          In the light of the researcher findings, appropriate recommendation were made to enhance the impact of marketing communication on the marketing of Hi-malt message in terms of semantics and the adoption of the universal Malt battle type packaging the researcher advocated into use because in many cares the image of the product and the organization are interwoven, and the both plays symbolic role.  However, marketing communication as used in this study is as relates to communication between the marketing organization and their various external publish.  Essentially, a marketing organization needs some elements of marketing communication to inform and educate members of its target audience about the existence of its goods & series and to persuade them to patronize it of to develop favorable attitude and opinions towards it.  Over the years in Nigeria, companies have been known to continually desistretegies to survive in their various markets.  This has become more imperative because of me easing competition between companies whose aim is to gain better market share and stars in business.  Te situation is not helped by the economic recession of the recent past years.  As long as the economic wheel of the nation turns, new products are introduced into the market in various shapes and sizes to compete for a place with the already existing products, some of the products enjoy a sizeable shares of the market, other do not.  The question then arises as to how to stimulate demand for their product.  While these may be other tractors that influences demand for a product and hence its level of consumption, marketing communication plays a vital role in stimulating demand.  In many cases, there have been barriers where they exists and reverse them to make for more effective marketing.

          Consolidated Breweries plc, the organization responsible for the manufacturing, developments distribution, sales and marketing of Hi-malt (the drink brand of our study0 was incorporated in 1991.  This company was born through the merging of two breweries namely Eastern Breweries and continental Breweries.  The head quarter of this company was at Lagos and it also has a branch plant at Awo-Omma in owner Imo state of Nigeria . they have their depot to various states in Nigeria which Enugu is one of them.  It is from there breweries that two brands of product are produced namely Hi-malt and “33” export lager beer are manufactured and distributed to every hook and Granny of the country.  The collective success of the two brands in eh product portfolio has been responsible for the company’s strength an towering statue.

 

.

THE ROLE OF MARKETING COMMUNICATION INEFFECTIVE OF MALT DRINKS IN ABA METROPOLIS



TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.ORG

Researchwap.org is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.org guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.org is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.org" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.