THE EFFECTS OF MARKETING ACTIVITIES AND FAITH-BASED ORGANIZATIONS


THE EFFECTS OF MARKETING ACTIVITIES AND FAITH-BASED ORGANIZATIONS

CHAPTER 1

INTRODUCTION

1.1.    Background of the study

Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately and properly done. Marketing is the action or business of promoting and selling products or services, including market research and advertising (Wikipedia, 2009). It can also be a process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Organizations that want to be successful must do all it can to have an effective and efficient marketing network.

Marketing isn't as simple as paid advertising on television or in newspapers. Marketing is any technique used to make the public aware of a company and what it has to offer over its competitors. The variations of marketing activities are vast and encompass almost every kind of media and company-initiated outreach. Faith based organizations are organizations based on a particular religious ideology, has religiously oriented mission statements and often draws its activists (leaders, staff, volunteers) from a particular religious group(Wikipedia, 2009). “Faith-based organization” currently acts as broad shorthand for a wide spectrum of organizations that deserve more specific treatment in the academic literature.

1.2   Statement of the problem

The activities of faith based organizations in Nigeria have witnessed a steady decline in patronage due to religious inclination of Nigerians. Since it’s a proven fact that marketing improves other organizations that are not faith based.

1.3   Purpose of the study

The purpose of the study will analyze the effects of marketing activities and Faith based organizations. The following are the aims and objectives of carrying out this research work:

i)      To examine the association between Need Identification and faith based organization.

ii)    To examine the association between Service Quality and faith based organization

1.4  Research Questions

i)      To what extent does Need Identificationrelate faith based organization?

ii)    To what extent does Service Qualityrelate faith based organization?

1.5   Conceptual Frameworkof Marketing activities and faith based organization

Source: Conceptualized from literature, 2016

1.6    Research Hypothesis

HO1           There is no significant relationship between Need Identification and Customer Satisfaction.

HO2           There is no significant relationship between Need Identification and Market Share.

HO3           There is no significant relationship between Service Quality andCustomer Satisfaction.

HO4           There is no significant relationship between Marketing Communication and Market Share.

1.7      Significance of the study

This research work is based on marketing activities and Faith based organizations. This study will be of benefits and interest not only to faith based organization, but it will be valuable to other service sectors in Nigeria as a whole.  The study will also be a source of secondary data to other researchers who wish to conduct studies on related issues. It is also of great importance to other organizations in that at the end of the study, they would diligently make reference to this work and also take the necessary measures to meet up with efficient and effective marketing activities that will improve their levels of sales.The study at its completion will help and improve both lecturers and students moral on the effective ways to manage their organizations.

1.8      Scope and limitation of the study

This study is restricted to three organizations in Port Harcourt, Rivers State and it’s focused on the effect of marketing activities on faith based organizations. Financial and time constraint in getting the enough data from respondents was a major limitation of this work.

1.9      Definition of terms

Faith based organization(FBO): organization based on a particular religious ideology, has religiously oriented mission statements and often draws its activists (leaders, staff, volunteers) from a particular religious group.

Marketing:this is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The oldest – and perhaps simplest and most natural form of marketing – is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. These communications can of course be either positive or negative.

Marketing activity:Marketing activities are nothing but how you are going to handle the marketing mix (price, product,place,promotion,positioning,people,physical evidence) in order to market your product successfully. The various activities involved in handling the above mentioned comprises the marketing activities. 

Organization:this is an entity comprising multiple people, such as an institution or an association, that has a collective goal and is linked to an external environment.

Need identification is a process where sales representative talks to his customer in the form of a question and answer session to identify the gap that the latter wants to fill for his business to grow and achieve the set-forth targets

Customer Satisfaction as the customer's perceptionthat compare their pre-purchase expectations with postpurchase perception.

Service quality as the comparison of performance with ideal standards.As can be seen from this review, service quality definitions are often focused on the customer.

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Summary of Findings

The objective of the study was to analyze the effects of marketing activities and Faith based organizations. The specific objectives include:

i)     To examine the association between Need Identification and faith based organization.

ii)     To examine the association between Service Quality and faith based organization.

Findings from the study reveals that majority of the respondents are of the opinion that there is a significant relationship between need identification and market share.

Another finding from the study reveals that identification of needs improves market share.

5.2    Conclusion

Faith based organizations are organizations based on a particular religious ideology, has religiously oriented mission statements and often draws its activists (leaders, staff, volunteers) from a particular religious group(Wikipedia, 2009). “Faith-based organization” currently acts as broad shorthand for a wide spectrum of organizations that deserve more specific treatment in the academic literature.

Marketing activities of Faith Based Organisations impact virtually every product or service sold in the Nigeria. These activities collectively form the "marketing mix" that describes how a company produces, prices, places and promotes a product or service within a market.

5.3    Recommendation

Faith based organisations are involved in a host of operational factors and associated concerns. Given limitations on their scope and capacity, there were doubts that FBOs could significantly expand the social well fare system. In addition, welfare provision was largely a state matter and the research showed that some states were more proactive than others in supporting the various provisions of Faith Based Organisations.

.

THE EFFECTS OF MARKETING ACTIVITIES AND FAITH-BASED ORGANIZATIONS



TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.ORG

Researchwap.org is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.org guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.org is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.org" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.