SOCIAL MEDIA ENTREPRENEURSHIP AS A TOOL FOR NATIONAL DEVELOPMENT: A CASE STUDY OF SELECTED BLOGGERS AND WEBMASTERS IN IKEJA, LAGOS


SOCIAL MEDIA ENTREPRENEURSHIP AS A TOOL FOR NATIONAL DEVELOPMENT: A CASE STUDY OF SELECTED BLOGGERS AND WEBMASTERS IN IKEJA, LAGOS  

TABLE OF CONTENT

Title Page………………..i

Certification……………ii

Dedication………………iii

Acknowledgment……….iv

Abstract…………………vi

Table of content………vii

CHAPTER ONE

INTRODUCTION

1.1    BACKGROUND TO THE STUDY

1.2    STATEMENT OF THE PROBLEM

 1.3    OBJECTIVES OF THE STUDY

1.4    RESEARCH QUESTIONS

1.5    HYPOTHESIS

1.6    SIGNIFICANCE OF THE STUDY

1.7    SCOPE/LIMITATIONS OF THE STUDY

LIMITATION OF STUDY

REFERENCES

CHAPTER TWO

LITERATURE REVIEW

2.1 INTRODUCTION

2.2 THEORETICAL FRAMEWORK

2.2.1 Schumpeter’s Theory

2.2.2 Inkele’s and Smith’s need to improve theory

2.2.3 Kirzner’s theory of “entrepreneurship alertness”

2.3 THE CONCEPT OF ENTREPRENEURSHIP

2.4 WHO IS AN ENTREPRENEUR?

2.5 TYPES OF ENTREPRENEURS

2.6 ROLES OF ENTREPRENEURS IN THE NIGERIAN

ECONOMY

2.7 PROBLEM OF NIGERIAN ENTREPRENEURS

2.8 PROSPECTS OF ENTREPRENEURS IN NIGERIA

2.9 THE CONCEPT OF SOCIAL MEDIA ENTREPRENEURSHIP

2.9.1 Social Media

REFERENCES

CHAPTER THREE

RESEARCH METHODOLOGY

3.0 INTRODUCTION

3.1    RESEARCH DESIGN

3.2    POPULATION OF THE STUDY AND METHOD OF POPULATION

DETERMINATION

3.3    SAMPLING PROCEDURE AND SAMPLE SIZE DETERMINATION

3.4    METHOD OF DATA COLLECTION AND DATA SOURCES

3.5    INSTRUMENT DEVELOPMENT

3.6    INSTRUMENT VALIDATION

3.7    INSTRUMENT RELIABILITY TEST

3.8    METHOD OF DATA ANALYSIS AND STATISTICAL TOOL

CHAPTER FOUR

DATA PRESENTATION, ANALYSIS, AND INTERPRETATION

4.1 Data Presentation and Analysis

BIODATA OF RESPONDENTS

RESEARCH HYPOTHESIS

CHAPTER FIVE

FINDINGS, CONCLUSION, AND RECOMMENDATION

SUMMARY

CHAPTER ONE

INTRODUCTION

1.1   BACKGROUND TO THE STUDY

Nigeria is the most populous country in Africa and has the potential to be one of the prime drivers of development on the continent. Nevertheless, the country's development is constrained by the weak environment for broad-based economic growth. Achieving sustainable long-term change requires a significant strengthening of policy formulation and implementation processes. At its core, this involves the supply of, and demand for, improvements in the business environment.

Social media entrepreneurship is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources and online exposure that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers. It has become important for business owners and marketers to register their presence on social media which also works as a communication and marketing tool which significantly grows their businesses.

The entrepreneurs on social media have the ability to share their business ideas and encounters. This assists in creativity, open communication, and sharing of knowledge among users. Facebook, Skype, and discussion forums are examples of social media tools where large numbers of entrepreneurs participate (Tapscott and Williams, 2008). The sky is the limit with social media. Owing to the flexibility of social networking tools, businesses can realize different benefits. These according to Simon (2012) are greater access to different audiences, increased patronage, improved customer service, improved products and services, job creation, and adoption of favorable pricing practices. The 21st century has seen a shift in the way businesses operate. Smith and

Taylor (2004) reveals that companies are presently experiencing several new unanticipated events and the development of the Internet as a communication channel is almost certainly one of the most influential factors. The internet has brought about several new elements – it has made consumers more accessible, it has emerged with a completely new set of communication tools that make the process of exchanging information much easier and faster, and it has compelled companies to rethink how they are communicating with their customers (Jaokar, Jacobs, Moore and Ahvenainen, 2009). Entrepreneurs, marketers, and consumers are witnessing the appearance of virtual social media. As of January 2012, there were more than 800 million active Facebook users, with over 250 million of them logging in every day. In addition, the average Facebook user has 130 friends and likes 80 pages but this figure is expected to expand with time. Additionally, over 3.5 billion pieces of content such as blog posts, weblinks, and news stories are shared on this social network (Digital Buzz, 2012). The Internet and online social networks allow individuals to connect with one another. It is important for entrepreneurs and marketers to grasp how the Internet functions and the expectations of its users.

Mangold and Faulds (2009) recognize that social media allows an enterprise to connect with both existing and potential customers as the number of businesses that fully operate online only continues to increase all over the world. This has greatly reduced unemployment thereby contributing to economic growth all over the world. Social networking has led to the introduction of social media entrepreneurship and presented new ways of communicating to expanse audiences on various Internet platforms. Different kinds of organizations render various services through social media all over the world e.g. health, news, sports, education, etc. (Kotler and Armstrong, 2011).

1.2   STATEMENT OF THE PROBLEM

There are many reasons why individuals become entrepreneurs; it could be to earn money, to make a difference to community/environment or simply passionate about it, or to fulfill a lifelong dream. Whatever the reason may be, it is not a joke or a simple task in just becoming an entrepreneur or to start a business, the individual needs lots of resources such as capital, labor, technology/ technical know-how, and many other things. Location of this business and visibility and increased patronage is another factor to consider. Entrepreneurs extensively use social networks to obtain access to a large population of people all over the world through the internet and also use contacts in decision-making and sharing ideas. Social media Entrepreneurs operate their business online, this has greatly reduced unemployment all over the world (Greve and Salaff 2003). However, the researcher is examining social media entrepreneurship as a tool for national development.

 1.3  OBJECTIVES OF THE STUDY

The following are the objectives of this study:

To examine social media entrepreneurship as a tool for national development. To examine the advantage so social media entrepreneurship. To identify the factors militating against social media entrepreneurship.

1.4   RESEARCH QUESTIONS

Can social media entrepreneurship be used as a tool for national development? What is the advantage so social media entrepreneurship? What are the factors militating against social media entrepreneurship?

1.5   HYPOTHESIS

HO: Social media entrepreneurship cannot be used as a tool for national development

HA: Social media entrepreneurship can be used as a tool for national development

1.6   SIGNIFICANCE OF THE STUDY

The following are the significance of this study:

The results of this study will throw light on approaches to social media entrepreneurship and how it can be used as a tool for national development. This research will also serve as a resource base to other scholars and researchers interested in carrying out further research in this field subsequently if applied will go to an extent to provide a new explanation to the topic.

1.7   SCOPE/LIMITATIONS OF THE STUDY

This study on social media entrepreneurship as a tool for national development will cover the activities of the entrepreneurs on social media and the profitability with a view of determining its effect on national development.

LIMITATION OF STUDY

Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature, or information and in the process of data collection (internet, questionnaire, and interview).

Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted to the research work.

REFERENCES

Kotler, P. and Armstrong, G. (14th ed.) (2011). Principles of Marketing. Pearson Prentice Hall.

Greve, A. & Salaff, J.W. (2003). Social Networks and Entrepreneurship. Entrepreneurship: Theory & Practice28(1), 1-22.

Mangold, W. G, and Faulds, D. J. (2009). Social Media: The New Hybrid Element of the Promotion Mix. Business Horizons 52: 357-365.

Simon, A. (2012). Management of the Innovation Process in Small Companies in Finland. IEEE Transactions on Engineering Management 36(10), 120-126.

Jaokar, M., Lewis, P. & Thornhill, A. (2009). Research Methods for Business Students. Fourth. ed: Pearson Education.

.

SOCIAL MEDIA ENTREPRENEURSHIP AS A TOOL FOR NATIONAL DEVELOPMENT: A CASE STUDY OF SELECTED BLOGGERS AND WEBMASTERS IN IKEJA, LAGOS



TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.ORG

Researchwap.org is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.org guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.org is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.org" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.