This research work is aimed at finding out the strategies for managing environmental factors in Nigerian business organizations.  A total number of one thousand employee which include the workers and top management staff. 

Questionnaire was the major instrument used in collecting data from the sample size of the population in conjunction with personal interviews, while the content of the questionnaires were presented and analysed using simple tables and percentages, the two hypothetical questions were tested using the chi-square statistical tool.

The following findings were made, that goal attainment is affected by environmental uncertainty.  Business environment has an impact on manufacturing firms productivity and that strategic planning management of business environmental uncertainty.

Based on the findings, it was concluded that effective strategic planning is vital in the management of business environmental uncertainty, which hinders the organizational performance and productivities. 



Table of contents

List of table

List Figures



1.0      Background of the study

1.1  Statement of the problem

1.2      Objective of the study

1.3      Research questions

1.4      Research hypothesis

1.5      Significance of the study

1.6      Delimitation/scope of the study

1.7      Definition of terms


2.0     Literature of review

2.1  historical overview

2.2      Sources of strategy

2.3      Types of strategies

2.4      Importance of strategies

2.5      Criteria for effective strategy

2.6      Strategic management process

2.7      Business strategy and business environment

2.8      Environmental consideration for business strategy

2.9      External business environment


3.0     Introduction to the chapter

3.1  research methodology

3.2      Area of study

3.3      Population of the study

3.4      Sample size determination

3.5      Instrument for data collection

3.6      Validation of the instrument

3.7      Reliability of the instrument

3.8      Method of data collection

3.9      Method of data analysis






5.0     Summary of findings conclusion and recommendations

5.1  summary of findings

5.2      Recommendation

5.3      Implication of the research results

5.4      Suggestion for further research






The environment is a major source of uncertainly to a business manager, and as such both influences the design of any organisation and the configuration of organizational structure.

Therefore, without a thorough analysis of the environment, a manager finds it almost impossible to make important operational decisions in his organization, which are vital in the attainment of various business objectives.

Hence no business organization can operate successfully in isolation, it has to exist and operate within an environment where there is complex interplay between human resources, material resources and other system.  This creates the opportunities, threats and problems for the management.

Imaga (1996:40) said, we ought to realize that an organisation is an integral part of it environment and that they are mutually interdependent where the environment plays the role of providing the resources and opportunities to organisation for its existence, and the organisation in turn, offers its goods and services to the people living in its environment.

 Fayol (1949:43) said that of all the basic functions of management such as planning, organizing, commanding, co-ordinating and controlling, planning is the most important and yet the most difficult responsibilities of management.  This is because when goals and objectives have been determined, the next step is to choose the methods, approaches and or strategies of attaining them.  All when and how this is to be done is for the planner.

However, plans alone cannot ensure success of an organization; this is because organization operates in has a big or vital role to play in the success of the organization.

Stanner (1998:207) observed that the most important sole influence on organizational policy and strategy is the environment, both within and outside the organisation.  The more complex, turbulent and dynamic an environment becomes, the greater the impact on human altitudes, organizational structure and process, therefore since the environment is very complex, all organizations should direct its attention to their environment when formulating their strategic management policies, to facilitate their survival.


There is a vital need to map out a strategy, which will enable a business organization to operate successfully in its ever-changing environment.  The environment, which business organizations operate in, is highly complex, turbulence, dynamic, therefore all organization, large or small for survival, should pay more attention to their environment more than ever before when formulating and implementing organizational policies and strategies.

Chairman, “John Holt” in the year 2000 Annual Report said “the Nigerian economic environment during this year witnessed unsatisfactory growth rate high rate of unemployment, low industrial output, coupled with poor demand.  Energy crisis continued an unabated supply of petroleum product was epileptic; serious bottlenecks were thus created in the production processes culminating in increased operating cost.  Electricity supply from NEPA was too disruptive; our operating units were forced to reply heavily on power generating facilities at exorbitant cost of diesel.

Kazmu (1992:05) over the relationship between industry and government stated that the industry after blames the government for exercising excessive control through plethora of rules and regulations.  Consequently, how to pinpoint the right strategies at the right time, constitutes a problem to various organizations.  This research will therefore investigate the following;

-                     The impact of business environment if not properly managed.

-                     The process of formulating of policies and strategies for proper management of the environment.

-                     The right strategies and the appropriate time to apply them.


This study will focus on the strategies adapted by manufacturing organizations in Enugu state in managing environmental factors.  The aims are as follows:-

-                     To identify major environmental factors that creates opportunities and threats for the manufacturing organizations.

-                     To determine who and which department is responsible for strategies planning.

-                     To examine strategies adopted in relation to the environmental factors.

-                     To examine the processes of strategic planning used and its relationship with environmental information in organizations.

-                     To determine the impact of business environment in organizational attainment of objectives.

-                     Proffer solutions as to some other possible ways, which these organization can adopt in changing business environmental factors.


1.    Is there major environmental factors that create opportunities and threats for the manufacturing organizations?

2.    What departments in organization are responsible for strategic planning?

3.    What strategies can be adopted in solving the problems of environmental factors uncertainly?

4.    Which processes of strategic planning can be used to respond to the environmental information in an organisaiton.

5.    Does the business environmental factor uncertainty affect or influence the attainment of organizational objectives?

6.    Are there any other solution or ways, which the problem of environmental factor on business can be tackled?



H0:  Organizational productivity and performance is not dependent on environmental factors.

H1:  Organizational productivity and performance is dependent on environmental factors.


H0:  There is no significant association between strategic planning and environmental factors.

H1:  There is a significant association between strategic planning and environmental factors.


The study will provide an insight into the problems of environmental factors uncertainty on manufacturing firms, and strategies with which to manage the problem.  The following benefits will be derived from the study:-

-                     Thorough understanding of the environmental factors in which policies are made.

-                     Knowledge of varieties of strategies and when to apply them in policy formation and implementation.

-                     Insight into the problems, threats, opportunities, weaknesses and strength in competitive business environment.


The use of manufacturing firms limits the application of the findings that emerged from the research work to other manufacturing organization, since the findings can be generalized due to the fact that every organization has its own unique environment.




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