THE BRAND MANAGEMENT IN BREWERY INDUSTRY IN NIGERIA (A CASE STUDY OF BREWERIES INDUSTRY IN NIGERIA)


THE BRAND MANAGEMENT IN BREWERY INDUSTRY IN NIGERIA (A CASE STUDY OF BREWERIES INDUSTRY IN NIGERIA)  

ABSTRACT

Brand management in brewery industry in Nigeria, The importance of brand management in brewery industry can not be over- emphasized because of the role it play in maintained and sustainability of the organization and the industry at large. The function should not be left in the hand of an inexperience manager/ personnel because of the of vital role it play to the success of the organization. In order to make this research work more understandable the research study will be divided into five chapters. Chapter one of the project will be based on general introduction, historical background, statement of probl4em, objective of the study, scope of the study, limitation and constraint, and the emphasis on literature review. Chapter two use this research work lay emphasize on literature review, chapter three will deal with research methodology research design, sources of data, data collection instrument research population and method of data analysis. Chapter four will cover data presentation and analysis. And finally, chapter five of this research work will highlight summary of findings conclusion and recommendations and reference.

TABLE OF CONTENT

Title Page 

Certification 

Dedication 

Acknowledgment 

Table of Content 

CHAPTER ONE 

1.0 GENERAL INTRODUCTION 

1.1 Historical Background 

1.2 Statement of the Problem 

1.3 Objective of the Study 

1.4 Scope of the Study 

1.5 Limitation of Hypothesis 

1.6 Statement of the Hypothesis

1.7 Definition of Important Terms 

CHAPTER TWO 

2.0 REVIEW OF RELATED LITERATURE 

CHAPTER THREE 

3.0 RESEARCH METHODOLOGY 

3.1 Research Design 

3.2 Sources of Data 

3.3 Data collection Instrument 

3.4 Research population and sample size 

3.5 Sampling procedure employed 

3.6 Method of data analysis 

CHAPTER FOUR 

4.0 PRESENTATION AND ANALYSIS OF DATA 

CHAPTER FIVE 

5.0 SUMMARY OF FINDINGS 

5.1 Recommendations 

5.2 Conclusion 

References 

APPENDIX 

CHAPTER ONE

1.0 GENERAL INTRODUCTION 

Brand is an element which makes up the symbolic or augment product decision make by a firm in connection with making a product which usually includes branding. The element that constitute the instrument through which the competitors fight each other among other thing brands limitation or brand involvement and in an attempts to fight back this competitors.

There is need for “brand management” which emphasis on strength and weakness of other competitor in combination with their own strength which now serves as opportunities to the management to enter in the market so as to provide the exact brand needed.

What then is a Brand? A brand is a name term sign, symbol or design or a combination of them, which intend to identify the goods and services of one seller or group of seller and to differentiate term from their competitors brands for star larger (1949).

1.1 HISTORICAL BACKGROUND 

Nigeria Breweries Plc, the pioneer and largest bewaring company in Nigeria was incorporated in 1946 and recorded a land mark when the first bottle of star beer rolled off the bottling line in it Lagos brewery in 1963 the company acquired it fifth brewery in Enugun. The company now has the breweries from which it high quality product are distributed in all part of the country.

Nigeria breweries plc has a rich portfolio of high quality brands star larger (1949 Guider larger brand Beer (1970 Martina (1996) Legend Extra Stout (1992). Amsted Melta (1994) and the Schweppes range of carbonic in December 1996

This introduction of crutch orange in June 1998 the company also launched Heincken larger into the Nigeria market.

Also the company has an increasing export business that date back 1986. currently they export to United kingdom, United State of American, Italy, Neither land, Germany and Kenya.

Nigeria breweries plc, keeps pace with the key international development, thus ensuring that it system, process and operation procedures are always kin conformity with proceed best practices in most part of he world. It is in line with this policy that the company established a research and development centre at Lagos in 1987 to enhance it research activities on all aspect of the bewaring operations.

1.2 STATEMENT OF PROBLEM 

The problem of brand management is a subject is a subject that has to be handed by any industry or organization that is into branching of it’s product because of it competitors and for it own benefit also and they are often categories as follows how to increase sales volumes to get the desire profit e.g.

1. How to increase the turnover of a 19 billion naira in 1998 to get an increase profit.

2. How to be cost effective on the product and factory over head so as to maximize profit.

3. How to reduce the cost of production and achieve the best of product standard.

4. How to coordinate the individual involved in achieving the effective brand management policy so as not to be a failure 

1.3 OBJECTIVE OF THE STUDY 

The most important objective of carrying out the study are: - 

1. To give room to the student to see and understand the practically what is been taught in the lecture room

2. To aid the company in the identification of product that might not be contributing to the achievement of the brand management policy as to make adjustment to aid buying decision of the potential customer.

3. Brand management guides against exploitation by hungry competitors.

1.4 SCOPE OF THE STUDY 

The scope of this study will be limited to the effective brand management and its impact on organization survival in highly competitive market owing to some constraint encountered in the course of writing this project work.

The research work will also be limited to Nigerian brewery Plc Lagos Nigeria 

1.5 LIMITATION AND CONTRAINTS 

In the course f writing this project there were a lot of problems that could have hindered the success of the project as a whole. They are:

TIME: The period duration given for the completion of the study was too short considering the fact that there are some other thing to be done within the short period we had, such as trailing to the case study’s locality to got needed information in the research study.

Uncooperative attitude on the part of the Company Officials: the company officials were not ready to give information and where they did willing they give some inadequate ones, saying that they ate too busy and more so they are not ready to divine information to researches because it might be set as a trap by their competitors.

FINANCE: Another problem is that of finance which poses a serious contains to the final success of the project these transportation cost, making questionnaire typing and banding of the project.

1.6 DEFINITION OF TERMS

BRAND: Brand simply refer to a name term symbol, colour or combination of these that identities a seller goods and services and distinguished them from competitors product.

BRAND NAME: This is the part of firm brand which can be prename it may be in letter or in number, example include, star, Gildness Martina.

TRADE MARK: This is a special legal designation in form of symbol of term indicating that the owner has an exclusion use of a band or part of brand. This means that other firm (individual)are prohibited by they law for using it, example on firms product. 

BRAND MANAGEMENT: This is the term given to a body or committee or a process in an organization where different brand exist.

INDUSTRY’S: A collection of firm in a related field of service such as breweries industries which is a combination of the brewery firm e.g. the (Nigeria brewery limited) Guildness Plc International bewaring.

.

THE BRAND MANAGEMENT IN BREWERY INDUSTRY IN NIGERIA (A CASE STUDY OF BREWERIES INDUSTRY IN NIGERIA)



TYPE IN YOUR TOPIC AND CLICK SEARCH.






RESEARCHWAP.ORG

Researchwap.org is an online repository for free project topics and research materials, articles and custom writing of research works. We’re an online resource centre that provides a vast database for students to access numerous research project topics and materials. Researchwap.org guides and assist Postgraduate, Undergraduate and Final Year Students with well researched and quality project topics, topic ideas, research guides and project materials. We’re reliable and trustworthy, and we really understand what is called “time factor”, that is why we’ve simplified the process so that students can get their research projects ready on time. Our platform provides more educational services, such as hiring a writer, research analysis, and software for computer science research and we also seriously adhere to a timely delivery.

TESTIMONIES FROM OUR CLIENTS


Please feel free to carefully review some written and captured responses from our satisfied clients.

  • "Exceptionally outstanding. Highly recommend for all who wish to have effective and excellent project defence. Easily Accessable, Affordable, Effective and effective."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "I saw this website on facebook page and I did not even bother since I was in a hurry to complete my project. But I am totally amazed that when I visited the website and saw the topic I was looking for and I decided to give a try and now I have received it within an hour after ordering the material. Am grateful guys!"

    Hilary Yusuf, United States International University Africa, Nairobi, Kenya.
  • "Researchwap.org is a website I recommend to all student and researchers within and outside the country. The web owners are doing great job and I appreciate them for that. Once again, thank you very much "researchwap.org" and God bless you and your business! ."

    Debby Henry George, Massachusetts Institute of Technology (MIT), Cambridge, USA.
  • "Great User Experience, Nice flows and Superb functionalities.The app is indeed a great tech innovation for greasing the wheels of final year, research and other pedagogical related project works. A trial would definitely convince you."

    Lamilare Valentine, Kwame Nkrumah University, Kumasi, Ghana.
  • "I love what you guys are doing, your material guided me well through my research. Thank you for helping me achieve academic success."

    Sampson, University of Nigeria, Nsukka.
  • "researchwap.com is God-sent! I got good grades in my seminar and project with the help of your service, thank you soooooo much."

    Cynthia, Akwa Ibom State University .
  • "Sorry, it was in my spam folder all along, I should have looked it up properly first. Please keep up the good work, your team is quite commited. Am grateful...I will certainly refer my friends too."

    Elizabeth, Obafemi Awolowo University
  • "Am happy the defense went well, thanks to your articles. I may not be able to express how grateful I am for all your assistance, but on my honour, I owe you guys a good number of referrals. Thank you once again."

    Ali Olanrewaju, Lagos State University.
  • "My Dear Researchwap, initially I never believed one can actually do honest business transactions with Nigerians online until i stumbled into your website. You have broken a new legacy of record as far as am concerned. Keep up the good work!"

    Willie Ekereobong, University of Port Harcourt.
  • "WOW, SO IT'S TRUE??!! I can't believe I got this quality work for just 3k...I thought it was scam ooo. I wouldn't mind if it goes for over 5k, its worth it. Thank you!"

    Theressa, Igbinedion University.
  • "I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much researchwap.com, infact, I owe my graduating well today to you guys...."

    Joseph, Abia state Polytechnic.
  • "My friend told me about ResearchWap website, I doubted her until I saw her receive her full project in less than 15 miniutes, I tried mine too and got it same, right now, am telling everyone in my school about researchwap.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work"

    Christiana, Landmark University .
  • "I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!."

    Musa, Federal University of Technology Minna
  • "I was scared at first when I saw your website but I decided to risk my last 3k and surprisingly I got my complete project in my email box instantly. This is so nice!!!."

    Ali Obafemi, Ibrahim Badamasi Babangida University, Niger State.
  • To contribute to our success story, send us a feedback or please kindly call 2348037664978.
    Then your comment and contact will be published here also with your consent.

    Thank you for choosing researchwap.com.